Blue Cross Blue Shield of Mississippi
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myBlue Mobile Application Privacy Policy

Blue Cross & Blue Shield of Mississippi (“We, Our, or Us”) respects your privacy and is committed to protecting it through compliance with this Mobile Application Privacy Policy (“Privacy Policy”). This Privacy Policy describes: (a) the type of information We may collect or you may provide when you download, access or use Our mobile software application (“Application”); and (b) Our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy applies only to information we collect through this Application.

You are responsible for any mobile data fees and other third-party charges you may incur in connection with your access, download and use of the Application.

myBlue Mobile Application - The myBlue Mobile Application includes features to support Member access to various components of your Health and Wellness Benefit Plan from Blue Cross & Blue Shield of Mississippi. This includes Benefits & Accumulators, Medical and Prescription claims processing, Formulary drugs search, Providers Search, Virtual ID card, and other information related to Wellness, along with various features for account maintenance including registration and password updates.

User Provided Information - User registration is mandatory in order to use the basic features of the myBlue Mobile Application. The myBlue Mobile Application obtains the information you provide when you download and register the Application. When you register with Us and use the myBlue Mobile Application, you generally provide: (a) your Subscriber ID, name, SSN, date of birth, user name, password and other registration information; (b) information you provide Us when you contact Us for help; (c) information you enter into Our system when using the myBlue Mobile Application, such as contact information. We may also use the information you provide Us to contact you from time to time to provide you with important information regarding your Health and Wellness Benefit Plan and required notices.

Automatically Collected Information - In addition, the myBlue Mobile Application may collect certain information automatically, such as the type of mobile device you use, your mobile device's unique device ID, the IP address of your mobile device, your mobile operating system, and information about the way you use the Application.

Device Access

The myBlue Mobile Application does collect precise information about the location of your device. If you choose the "Use Current Location" option on the Providers search feature in the myBlue Mobile Application, the myBlue Mobile Application will utilize Location Services to identify the closest Network Providers. Otherwise the default option is to lookup Netwok Providers by inputting ZIP code. This information is not shared with third parties. This information is only accessed to provide the services within the myBlue Mobile Application that you choose to use.

The application does not support advertising and data is not obtained by an advertising network or other third party for the purpose of advertising targeting.

Opt-out Rights

You may at any time opt-out from further allowing Us to have access to your location data by disabling Location Services for the Application in your mobile device settings.

Opt-out of all information collection by uninstalling the Application - You can stop all collection of information by the Application easily by uninstalling the Application. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

Data Retention Policy, Managing Your Information

We will retain user provided data for as long as you use the myBlue Mobile Application and for a reasonable time thereafter. Please note that some or all of the user provided data and tracking data may be required in order for the myBlue Mobile Application to function properly, and We may be required to retain certain information by law.


We do not use the Application to knowingly collect data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided Us with information without their consent, he or she should contact Customer Service at 1-800-942-0278.


Our privacy practices are intended to comply with the Health Insurance Portability and Accountability Act (“HIPAA”). We will maintain the privacy of your personally identifiable health or medical information (“Health Information”) as required by HIPAA and the regulations promulgated under that Act. We encourage you to review our Notice of Privacy Practices, which describes how we may use and disclose your Health Information. Your Notice of Privacy Practices may be found within your Health & Wellness Benefit Plan or by visiting

Disclosures in Accordance with Law

We may disclose user provided and automatically collected information: (a) as required or permitted by law, including complying with legal process (for example, we may disclose your information as necessary to comply with an authorized civil, criminal, or regulatory investigation); and (b) when we believe in good faith that disclosure is necessary to protect Our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.


We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop, or improve our Application. In addition, your camera and microphone will only be accessed during the duration of the wellness coaching session and will be automatically disconnected at the end of the call. Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

The safety and security of your information also depends on you. We urge you to take precautionary measures in maintaining the integrity of your personal information and to activate the security settings on your phone. Please be responsible in making sure no one can see or has access to your personal account and log-in/password information. Please exercise caution and use sound judgment when using the Application.


This Privacy Policy may be updated from time to time for any reason. If We make material changes, We will post the revised version of the Privacy Policy on this page. You are advised to consult this Privacy Policy regularly to check for any changes.

Your Consent

By using the myBlue Application, you are consenting to Our processing of user provided and automatic collected information as set forth in this Privacy Policy now and as amended by Us. "Processing," means using cookies on a computer/hand held device or using or touching information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place in the United States. If you reside outside the U.S. your information will be transferred to the U.S., and processed and stored there under U.S. privacy standards. By using the myBlue Application and providing information to Us, you consent to such transfer to, and processing in, the U.S.

Questions or Concerns

If you have any questions or concerns about this Privacy Policy, please contact us at:

Privacy Office
Blue Cross & Blue Shield of Mississippi, A Mutual Insurance Company
3545 Lakeland Drive
Flowood, MS 39232
Telephone: 601-664-5456
Fax: 601-664-4172

BCBS 26086 Rev. 4/17

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Customer Service Team
601-664-4590 or 1-800-942-0278

General Information