Blue Cross Blue Shield of Mississippi

Live Healthy. Live Blue.

Blue Cross & Blue Shield of Mississippi knows that the key to living healthy is finding one thing each day to move you towards a healthier life. Our "Live Healthy. Live Blue." campaign celebrates these small steps toward living healthy and the ripple effect that one action can begin for an individual, a family, a community and a state.

At Blue Cross & Blue Shield of Mississippi, we believe healthy lifestyle habits are the best way to stay healthy throughout life. That’s why it’s important to teach our children how to live healthy right from the start. The current phase of our advertising campaign showcases our partnerships with Mississippi schools and communities that are helping build a healthy Mississippi – starting with our youngest generation.

This campaign was produced in Mississippi by Mississippians. Click the images below to view the print and television images.

For media-related inquiries, please send a request to

Print Message

Television Message

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