Blue Cross Blue Shield of Mississippi

Less Worrying and More Living

Blue Primary Care focuses on a dad who is working with his Blue Primary Care Provider to prioritize his health. Not only for his benefit, but for the benefit of his family! Blue Primary Care Home creates a wellness “home” where patients visit for preventive wellness care, management of chronic health conditions and coordination of care. Blue Primary Care puts you at the center of your care and encourages ownership of health through preventive care facilitated by an annual wellness visit and more frequent follow up visits for those of us with increased risks for chronic conditions like high blood pressure, high cholesterol and diabetes.

Learn more about our Blue Primary Care Homes »

Women’s Wellness focuses on an expecting mother and father preparing for the next chapter of their lives. The mother is working with her Women’s Wellness Provider to ensure her and her husband and providing the best possible start to life for the new addition to their family. Women’s Wellness Home is an extension of our Blue Primary Care initiative that places the focus of care on prevention and management of health risks through a relationship with a Network Provider who serves in the central role of coordinating care for patients. The Women’s Wellness Home care model expands the focus of care for Network OB-GYNs to include a focus on wellness and personal health ownership by serving as a “home” for wellness and management of health conditions based on an individual plan of care.

Learn more about our Women’s Health Initiatives »

Television Message

The commercials feature Blue Cross & Blue Shield of Mississippi’s own Corporate Medical Director, Dr. Lee Greer and BlueHealth Baptist’s Nurse Practitioner, Melissa Wood.


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