Blue Cross Blue Shield of Mississippi

benefits and programs
Smarter, Better Healthcare

Blue Cross & Blue Shield of Mississippi is delivering smarter, better healthcare to our members through innovative benefits and programs designed to support a healthy lifestyle. Our programs and benefits are designed to not only help members improve their health, but to understand their health risks so they can take steps to prevent health conditions before they become serious. We want to be your partner on your personal wellness journey.





Healthy You!

Healthy You! Wellness Visit

Having your annual Healthy You! wellness visit is the first stop on your personal wellness journey. It’s an opportunity to understand your health status, your health risks and to take ownership of your health. At your annual Healthy You! visit, have a conversation with your Blue Primary Care Network Provider about your health and your health history, and make a plan to maintain or improve your health.






Click here to see the Interactive Preventive Wellness Guide.


Color Me Healthy!

Members with moderate to high risk factors for high blood pressure, high cholesterol and/or high blood sugar can take advantage of our Color Me Healthy! benefit. Eligible members enrolled by their Blue Primary Care Network Provider receive office visits and prescription medications, if needed, all at no out-of-pocket cost.

Talk with your Blue Primary Care Network Provider about your eligibility if your health numbers are moderate or high risk.


Well Mother art Well Mother logo

We’re giving families the support they need to give their baby a healthy start to life. From pre-pregnancy, pregnancy, to postpartum and the toddler years, our goal is to help support a healthy generation of Mississippians.

Learn more about our Women’s Health Initiatives and how we’re helping families enjoy this special time in their lives.


Wellness Center Discount Program

Wellness Center Discount Program

No gym? No problem. Blue Cross & Blue Shield of Mississippi has partnered with select wellness centers around the state to offer discounts on joining and membership fees for covered members. Regular exercise is one of the best things you can do for your health including managing your weight, lowering your disease risk, strengthening your bones and muscles and more.

To find a participating center near you, check out the map of locations statewide.

Be Tobacco-free

When you’re ready to quit, we can help. Our Be Tobacco-free program is giving covered members the support they need to quit tobacco for good.

Blue Cross & Blue Shield of Mississippi members with this benefit can get started right away by logging into myBlue and signing up for Be Tobacco-free on your member portal. You will also find more details about the benefit and the support that is available to help you quit successfully.