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Live Healthy. Live Blue.

Blue Cross & Blue Shield of Mississippi knows that the key to living healthy is finding one thing each day to move you towards a healthier life. Our "Live Healthy. Live Blue." campaign celebrates these small steps toward living healthy and the ripple effect that one action can begin for an individual, a family, a community and a state.

This fall, our campaign turns the focus toward a specific group of Mississippians making an impact… our own Team Blue employees. Team Blue employees give thousands of hours beyond our campus serving our communities in partnership with organizations like Habitat for Humanity Capital Area, MadCAAP’s Helping Hands Community Garden and the Mustard Seed, as well as making a difference in the lives of Mississippi’s school children with our Get Ready to Run School Program and in support of other family-focused events like Fitness Fest and Kids Fest. Visit our Community Involvement page to learn more.

This campaign was produced in Mississippi and features Mississippians. Click the images below to view the print and television images.

For media-related inquiries, please send a request to or call 601-664-5705.

Print Message

Television Message

Team Blue Spot 1 from BlueCross BlueShield of MS on Vimeo.